As DJs, we know how important it is to have versions like intro edits and instrumentals in your arsenal. That’s why we’ve teamed up with Create Music Group and EMPIRE to offer exclusive DJ versions of thousands of tracks from their catalog in our Beatsource music streaming service for open-format DJs. The versions include “intro edits,” whereby approximately 15 to 30 seconds of the instrumentals are added to the beginning and end of the track to facilitate easier mixing. Instrumentals and acapellas will also be available.
The collaboration is the first step in our broader initiative to authorize and monetize DJ edits for streaming, which has never been done before in the music industry. The initiative will provide DJs with official DJ versions while introducing new revenue streams and data for artists and labels.
Beatsource’s President, Brian “DJ Quickie” Wong, says:
“While streaming has saved the music industry from over a decade of declining revenues, DJs were left out of this wave of innovation because they were never officially provided with the content they need. … Not only does this collaboration create, for the first time, an authorized and monetized channel to stream DJ edits, but artists will gain unprecedented insight into how DJs are playing their music … We can now track things like how many plays a song is getting in the clubs, who played it, and performed to what size audience. This information was never aggregated until our forward-thinking partners at EMPIRE and Create helped challenge the music supply chain to better serve the most important tastemaker in the industry, the DJ.”
Create Music Group’s EVP of Operations, George Karalexis, comments:
“Alongside the rise of streaming we’ve seen a striking downturn in the tools and resources that music creators and record labels offer to open-format DJs, an extremely important group of tastemakers that can really help to break new artists. In order to re-engage this vital part of the music promotion ecosystem, we’ve opened up our catalog to Beatsource who have tailor-made a huge catalog of custom mixes and edits for their vast network of DJs. We look forward to continuing to collaborate with them as our catalog grows and their network of DJs expands.”
EMPIRE’s Founder and CEO, Ghazi, adds:
“EMPIRE’s focus on innovation through technology has transformed providing independent music to the world … and the support of the DJs as tastemakers and record breakers has been integral to our success. We know these tools are essential to DJs, and this partnership with Beatsource will ensure that our most dedicated supporters have access to the right content to continue making an impact with our artists. Salute the DJ.”
Create Music Group and EMPIRE have mined deep into their catalogs, identifying some of their most popular tracks, and assembled a variety of DJ edits exclusively for Beatsource. Tracks included in the first wave of edits include hits by Fat Joe, Busta Rhymes, Rich The Kid, Anderson Paak, Tory Lanez, the Insomniac Records catalog, and more.
Beatsource is currently engaged with the major labels to ensure their content is included as licensed DJ edits by April. In the meantime, hits from Create Music Group and EMPIRE are now available exclusively to Beatsource and DJcity subscribers.
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