Legendary hip-hop label Death Row Records is celebrating its 30th-anniversary this year. To commemorate, Beatsource has partnered with the iconic label on a limited edition, co-branded JetPack DJ bag.
Limited to 500 units, the ultra-compact bag is built for digital DJs, designed to carry all the essential gear needed for DJing with controllers or CDJ style decks. It includes 30th-anniversary branding as well as a DJ rendition of the iconic Death Row character. Each bag includes a sticker sheet, dog tags, and co-branded packaging.
Now owned by MNRK Music Group, Death Row Records was formed in 1991 and changed the course of music. Once owned and operated by Dr. Dre and Marion “Suge” Knight, the label was instrumental in revolutionizing hip-hop. Death Row artists remain as influential as they did while making history in the 1990s. The label is home to timeless classics such as Dr. Dre and Snoop Dogg‘s “Nuthin’ But A ‘G’ Thang,” 2Pac, Roger, and Dr. Dre’s “California Love,” and many more.
Brandon Squar, SVP of marketing and sales at MNRK, says:
“The tag on the bag says it all: ‘Death Row Records has been serving DJs since 1991.’ This is the ultimate way to celebrate the legendary hip-hop music from Death Row & the DJs spinning the records for the last 30 years.“
Andrew Rodriguez, head of label relations at Beatsource, adds:
“Death Row Records is an iconic label that has been a part of so many historic moments in hip-hop. This collab was an amazing opportunity for Beatsource, and we were excited to create something dope for DJs all around the world. As a company born and raised in LA, it’s been truly surreal to get to work with a label and brand that means so much to the culture.”