Instagram is one of the most important social media platforms for DJs. It helps them engage with fans and get gigs. But having an account isn’t enough; DJs need to use effective tactics to make the most out of the platform.
Here’s a list of five ways DJs can improve their Instagram presence. Hopefully, it will help you get more followers and increase your engagement.
1. Be consistent
A good schedule to follow is one post per week plus three stories per day. Don’t forget about visual consistency; try keeping your posts in similar tones and colors. Consider putting together a style guide that can help you maintain a consistent brand image.
2. Post videos
While Instagram is all about visuals, DJing is about sound. Combine these two, and your engagement will increase. Your followers want to see you DJing, so post performance clips, and your audience will be more likely to engage with your content.
3. Add personality
While your Instagram feed should be professional and focused on DJing, don’t shy away from sharing personal posts now and then. An occasional photo of your pet or family will help followers connect with you beyond DJing.
4. Interact with others
The more you interact with others, the more they’ll interact with you. Make sure you comment, like, and DM fellow DJs. See who’s following Beatsource and follow them and like their content. You’ll be surprised how many return the favor. If a fan drops you a comment or asks you a question, don’t be a snob; reply!
5. Follow trends
When an artist releases a new song, record a quick video routine with it and tag them. When Instagram announces a new feature like Reels, jump on it while it’s hot. Just remember to stay true to yourself! Identify the trends that suit your brand and use them to your advantage.
Written by DJ Pauly Moskal